With a growing demand for wedding rings, a new company has set out to help make sure you get the best bang for your buck.
Ringer Rings, an online retailer specializing in custom rings for men and women, offers rings from both the traditional and the innovative categories.
In its latest offering, the company launched its own online ring marketplace, which lets customers choose a unique design and style, and then custom order a ring from its own collection.
The company said its first ring was launched on Tuesday, and it is currently adding new rings in a “rapid and organic fashion.”
The company is also launching an app that lets users search for specific designs and sizes and then customize their own rings, with a focus on women’s wedding rings.
The firm said it would soon add new types of rings to the marketplace, including those that include a “ring seal,” a signature design feature that can help the ring stand out in a room of customers.
“It’s an opportunity to connect and celebrate your personal brand and your wedding ring, whether you’re getting married in a traditional wedding venue or a more intimate setting,” Ringer Rings cofounder and CEO Stephen Ringer told The Wall St. Journal.
Rarer rings are typically more expensive, but the company said it’s aiming for a lower price point, because the custom ring can be made in a matter of minutes.
“If you’re just looking for a great ring that’s affordable and doesn’t take up too much room, you can get that ring in about 10 minutes,” Ringe said.
“But if you’re really looking to have a really beautiful ring, and you want to have it on display for all of your friends and family to see, then we have the ring for you.”
The startup also sells rings from other brands, including the likes of Chanel, the Prada line and the Rolex, among others.
It’s a market that could grow in the coming years, with more and more women choosing traditional weddings and smaller, more intimate venues as the primary source of engagement rings, Ringer said.
The online ring market will likely grow in importance over time, he added.
“Women are more interested in the style of rings that they want to wear and they want the style that they’re going to want for their wedding, and that’s what we want to cater to,” Ringle said.
“There’s definitely going to be an opportunity for us to continue to build the product and to continue grow this brand.”
Ringer has raised $15 million in funding so far.
The company has raised another $7 million in Series A funding from a number of investors, including FirstMark Capital and BNY Mellon.
Ringer has already begun work on its initial product launch.
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